There's different types of THREAT that will come at you in your business life...
And they all have different THREAT LEVELS...
It's like...
LEVEL 1: Kid with pea shooter
LEVEL 2: 2 kid with sticks
LEVEL 3: Teenage with knife
LEVEL 4: Trained boxer with knuckle dusters
LEVER 5: crazy dictator with NUKE
These are only silly analogies... BUT...
We are usually operating at some kind of THREAT LEVEL, very rare will it be ZERO threat...
That's just not business.
WHAT IF Amazon kill my account....
WHAT IF I lose my google rankings...
Your google rankings just got wiped out...
Or Amazon just suspended your for IP infringement account...
There is NO getting rid of the threat...
It's just NOT possible...
So as a business owners, we learn to LIVE with it, and ACCEPT the risk.
Like you do when you cross a road.
You HOPE you won't get run over, but there's a chance. But you accept it.
There is ALWAYS a way to deal with it, even if it means you get a beating and have to pick yourself up.
And the more you LIVE with the threat and DEAL with it... the TOUGHER you get and the more at ease you become with each level of threat.
The more you can handle, usually the more money you can make.
Learn to become COMFORTABLE with the fluctuating level of risk...
ACCEPT it... & OWN it...
You'll be ok!
Your friend,
Matt.
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